trend of men consuming luxury goods even more in Korea.
Ranking of luxury brands
Brand Rank Brand Rank
Hermes 4rd ( World ) Channel 2~3rd( Asia )
Louis Vuitton 2nd~3rd( Asia ) Gucci 2rd( Asia )
Cartier 5th( World ),3rd Bvlgari 5th(World), 3rd( Asia )
Tiffany 3rd( Asia ) Dior 3rd
Ferragamo 3rd( World ) Prada 3rd(Asia)
From the consistent success in luxury goods, the luxur
(2) Characteristics of Consumption in Korea
1) Analysis of decision factor on rice consumption.
Several characteristics influence on the consumption of Rice and korean food which are household income, housewife's time-cost, consumer's age, professional education and place of residence. Income elasticity of consuming Rice in 1982 was 0.24 but it declined to 0.16 in 2002 and this value is
trend in professional ice cream businesses. The “cafeification” of stores demand more expenses compared to take-out stores. However, the benefits are that it can increase sales and gain competitive advantage in several ways.
Ⅱ. Research and Development
1) Survey and Results
Number of participants: 50
1. What is your Gender? ①Male 24 (48%) ② Female 26 (52%)
2. What is
trend.
As Korean Pizza Company, Imsil Cheese Pizza doesn’t have to pay royalty to foreign head
company. Therefore this company seeks rationalization of pizza price so that consumers can enjoy
various and delicious pizza without burden. An ultimate goal of Imsil Cheese Pizza is to increase
market share to 10 percent and make sales of growth. And Imsil Cheese Pizza is planning to ext
research from here, why do people use the Facebook if they are not completely satisfied with it? Did they have the similar complaints about Cyworld when they were using it? If we could come up with some of the solutions for Cyworld, maybe, we could revive the Cyworld we thought.
With the objective defined as “Revival of Cyworld”, we began our research. We first conducted secondary research