tuna cans by setting up SAJO C&C, new subsidiary specializing in circulation and sale, rather than consigning their tuna cans to CJ’s distribution channel for sale for past few years.
Tuna can market has relatively low customer loyalty and is more sensitive to price. SAJO has the largest number of deep-sea fishing vessels among Koreantuna companies and is the only company that deals with the
Dongyoung Cold Plaza
-Size : 1,500-pyeong
Factory facilities
-80,000tons of
refrigerating facilities
-12,000-ton cold store
☞Capable of processing
up to 50 tons/year
Total Time = 160 sec
About 100 tuna cans can be produced
per tuna
→ Assume a whole tuna as a unit
Total Time = 160 seconds
The factory is operated 10 hours/day
418 tunas/da
1. Introduction
(1) Introduction to the topic
Koreans have enjoyed drinking coffee steadily. The market breadth of coffee is getting bigger and bigger, and the report of Dong suh Food researcher says the consumption of it is about 232 hundred million ninety two million cups a year.
Also the coffee house composes the largest part of the market, although it has relatively short history
Grizzly, and Kodiak brands of moist tobacco and is the second largest manufacturer of smokeless tobacco products in the US, which makes it a countervailing competitor of Skoal and U.S Smokeless Tobacco Company. As mentioned in the previous reviews, they have slightly low pricing strategy compared to the market leader.
4. Korean Tobacco Market Analysis
1) Changes in Korean tobacco market
Basic Information about Advertisements
The there are 4 series of advertisements to this campaign featuring cow, pig, chicken and duck. In the ad each animal provides one nutrition fact regarding tuna and shows their jealousy towards tuna and their disappointment that they do not possess such nutrition. Thus, it is type of comparative advertisement where tuna is compared to other meat products