Thus, our team decided to study about cosmetic market in China. We found that foreign companies like L’Oreal, Procter & Gamble Co and Shiseido have large portion of the China’s cosmetics market share while Korean companies have little portion of that. However, Korean beauty products also have high quality and Chinese people are favorable to Korean products. In other words, it is hard to under
the current disadvantageous market environment, Sonyericsson announced the official cessation of launching Xperia PLAY in Korea on 24th April.
2. Low Awareness in Korean Market
In a current Smart Phone market in Korea, the brand power of Sonyericsson is much lower than other main Android smart phone manufacturers, such as Samsung, LG and Pantech.
3. Negative Social Recognition
words, you need the appropriate demand management policies).
③ Identify growth opportunities
- Market Forecast for Commercial Market
1) Optimistic outlook : In the commercial market, many institutions on the outlook for growth, but opaque to see a future global market expands, the growth potential of the open degree of discretion is more tell him to grow. Companies in the delegation level wi
recognition, advertisement in the same sized format.
Original color of E-Mart, Yellow + Red =>unification effect
Execution of events: Chinese characteristics enjoying events
Discount events: every time and weekend new special discount products
Various assortment of goods using wide space of store.
Society-friendly marketing
Return
Korean culture. Furthermore, all employees of Starbucks took coffee out on a street when they were going to work. Their cautious but passionate efforts impact Korean drinking culture. At first, people seemed to be embarrassed. Later, however they became excited with unfamiliar coffee names listed on the menu and thought worth to spend money although it was more expensive than one meal.
3. Ins