Ⅱ. Introduction of Bulgogi brothers
1. What is Bulgogi?
Bulgogi are called all meat which is grilled before 1950’s bulgogi called “설야먹” or “너비아니”
Bulgogi are also developed inJapan named 야끼니꾸(やきにく) rawlibs or rawsirloin with solt and grill called bulgogi, also slice meat which is seasoned and grilled called bulgogi. Bulgogibrothers is Korean restau
has gone from Korean dramas, songs, movies themselves to food, ‘Kimchi’, fashion, computer games, and household appliances all things that appear inKorean drama. We can call these entire phenomena Korean wave. The Korean fever reached its peak inJapan this year, where "Winter Sonata," produced in 2002, became a nationwide hit and was broadcast by NHK and several other television stations.
1. Launching SK-II
- Reflect Japanese consumers taste
- Targeting the prestige beauty-counselor segment
- TV advertising: well-respected Japanese actress
2. Concentration of Max Factor
- Change counter design and installation
3. Focusing on R&D
- Using leading-edge ideas from Japan Market
- R&D labs with global team
Success in their domestic market
First tri
Drinking culture in Korea
Koreans, like their neighbours across the water inJapan, like a drink and a good time. The Japanese consume 70 litres of beer per person compared with 40 litres per capita in South Korea. Drinking has always enabled Koreans to cut loose from the rather stiff constraints of their hierarchical Confucian culture and a few drinks and a singalong are a big part of modern Ko
in World’s 52 main economic countries.
However, although employment rates decreased and financial problems aggravated, Korean luxury goods market (Myungpoom inKorean) increased 12% in sales and has shown constant 10% market improvements since 1996 each year. In 2007, the Korean luxury goods market totaled 3 trillion won, ranking 3rd in Asian market (following Japan and Hong Kong) and occupyi