Brand Power
Strong Distribution Structure
Differentiated Goods
Speedy Growth
Diversity of Lines
Outstanding Positioning
Pioneer of Brand Shop
Flexible and Strategic Product Development
Customer Communication Marketing
Luxury Cosmetics Sector
Sales Growth by Tax-Free Business Boom and Line Expansion
Jinsul(진설) in Sulwhasoo Line
Successful Launch of White Prog
Mass Cosmetics Line
-Amore Pacific at the top of the mass market
-Higher Value-added products
-More functional cosmetics
-Brand depending on customer level
-Beauty-food
Confucianism
Confucianism stresses duty,
loyalty, honor, filial piety,
respect for age and seniority,
and sincerity.
Collectivism
Individual is seen as secondary
to the group – whether the family, school or company.
Hierarchy
Group-orientated societies
An obvious example is seen in social situations where the oldest person in a group is greeted or served first
Disclaimer
This presentation has been prepared by SG Fenero for restricted distribution. Neither SG Fenero nor any of its affiliates and/or their directors, officers, members shall in any way be responsible or liable for any losses or damages whatsoever which any person may suffer or incur as a result of acting or otherwise relying upon anything stated or inferred in or omitted from this prese
인해 손상된 모발 관리에 대한 소비자이 관심이 늘어나고 있음
코엔자임Q10, 진주, 한방 성분 등
독특한 성분을 내세운 제품의 증가 추세
경제불황으로 인해 믿을만한 제품을 합리적인 가격으로 판매하는 홈쇼핑채널을 통한 헤어케어 브랜드의 등장 ( 댕기머리, LG 생활건강의 이희 Care for style)