3) Preference of customer
The quality of coffee in the coffee store is very important. However, the difference in coffee quality among coffee brands is now decreasing. Customers visit coffee stores to enjoy a certain atmosphere and space of store as well as simply drinking coffee. In this aspect, the interior of The Coffee Bean & Tea Leaf is lacking compared to Caffe Bene with respect to comfort
lack of brand awareness. Through active communication with customers, the company will be able to promote its sales.
• Use Mass Media, Social Network Service, etc. Many people are intent on such services as Twitter, Facebook, Cyworld, net-cafes, etc. Active communication using these media will make customers more informed and related to the brand.
• Educate Employees for differentia
Lack of Sharing Vision and Mission
Vision and mission of Save the Children Korea is widely shared among the members of the organization comparing to that of ordinary for profit companies. However, current sharing of the organization’s mission and vision among the employees is not enough for relief organizations like Save the Children Korea to be successful. It requires much more sharing, or se
Lack awareness of Echo'
To avoid 'Worn-out room facilities'(one of weakness) and 'Lack awareness of Echo'(one of treats), remodel Commodore's facilities Eco-friendly. For example, there are theme night light which use solar heat, use of pollution-free wallpapers and tiles, and replacement of air-conditioners, TVs, lights to less electricity consumption products.
Ⅴ. Problem of commod