uses habitually coffee is the best country to export coffee mix.
5) An approach method of topic
In this report, topic access method is American market as target market and explain strength and weakness of coffee mix. Also, for successful globalization of coffee mix, we are going to discuss about market analysis, strategy of entry, SWOT analysis, strategy of targeting and marketing.
consumer's taste, if we don't understand this environments and don't scheme preparation strategy previously, the entry to foreign coffee market is failure. Therefore, for the successful the entry to global market and expansion coffee market place about coffee mix, we draw up this report through previous analysis about environments of the American and research about coffee market in the America.
report ‘500 International Overseas Chinese 2008’ researched by the Chinese weekly newspaper ‘Asia Weekly (亞洲週刊)’, top ten Chinese corporations in Malaysia are specialized in real estate and stock investment, recreational facilities, and so on. The number one companies of GentingBerhad (雲頂有限公司) and Resorts World Berhad (名勝世界公司) have expanded its business in
large. So thanks to these market conditions in the Japanese cosmetics market, we, 美ME+ also is looking to expand our business.
This report is divided into two parts, the first half; we will talk about the Japanese market as a whole cultural risk, country risk, and currency risk. And in the later half; we will analysis the cosmetics market in Japan, and describe our company’s market strategy.
Strength
Expertise in CIB market
Customer dynamics from small companies to large companies
- Image of a stable and reliable financial institution
Weakness
Vulnerable in retail market
Not approachable image and low recognition
- Poor understanding inside of retail market
Opportunity
- Affiliate integration trend
- Trend of integrated financial products being rel