1. Describe the culture at Nickelodeon LatinAmerica. Be specific.
▶Layers of Organizational Culture
①Artifacts: Orange Blood → 독특하고 창의적인 것을 추구하고 아이들에게 맞추어 나가는 기업이념
②Mission: 아이들과 관계를 맺고, 엔터테인먼트를 통해 아이들을 그들의 세계와 연결하는 것
③Slogan: Nickelodeon이
LATINAMERICA 진출 사례
Brazil
Antarctica와 합병
(자회사에 10% 투자)
브라질의 시장 매력도
라이센싱을 통한 현지 생산
Mexico
Grupo Modelo 투자
핵심기술 교환
현지 생산
멕시코 시장 매력도
가격 책정 권한 부재
Advertising
Event Sponsorship
- World cup, ESPN LatinAmerica,
MTV Latino, CNN
Paid Cable TV Channels
LatinAmerica was found to have exposed receivables, and the reason for this could be because of these faulty accounting procedures for recognizing rentals as sales. One major problem that could be caused by excess of exposed receivables is that the company can face liquidity problems. A drop in account receivables implies a decrease in quick assets, and such decrease maybe critical for some comp
LatinAmerica Countries
When a firm conducts transactions in different currencies, it exposes itself to risk. The risk arises because currencies may move in relation to each other. If a firm is buying and selling in different currencies, then revenue and costs can move upwards or downwards as exchange rates between currencies change. If a firm has borrowed funds in a different currency, the rep
LatinAmerica was found to have exposed receivables, and the reason for this could be because of these faulty accounting procedures for recognizing rentals as sales. One major problem that could be caused by excess of exposed receivables is that the company can face liquidity problems. A drop in account receivables implies a decrease in quick assets, and such decrease maybe critical for some comp