leading automobile manufacturers in the premium market segment. With a long history and positive country of origin effect (made in Germany), Mercedes Benz positions itself as a more conservative car. While BMW and Audi are drivers’ cars, Mercedes Benz mainly designs owner cars, except for a few sports cars. Mercedes Benz has an image of being conservative, classic and is synonymous with being s
in 1970s representing outside activities such as climbing, camping, fishing. At this time, the notion of “outdoor” was not what it meant today but in 1995 as “Think Pink” product in ‘금강제화’ was launched, the real outdoor market was formed.
With huge boom of venture business and change in clothing culture, national brand Kolon Sports, Edelweiss, and Echoroba lead the Korean mar
Summary
This report is the review of UNIQLO, a leading casual apparel retailer in the world. UNIQLO is known for its high quality, fashionable clothes and affordable price. This report will discuss the reasons behind UNIQLO’s success, popularity and how it makes use of Information Technologies to compete among its competitors. This report is to examine the organization structure, value chain a
in 2006 .
During the past four decades Pizza Hut has built a reputation for excellence that has earned there spect of consumers and industry experts alike. Building a leading pizza company has required relentless innovation, commitment to quality and dedication to customer service and value. The qualities of entrepreneurship, growth and leadership have characterized Pizza Huts business through m
in 1998, the first fully indigenous passenger car of India.
- Best selling cars in the history of the Indian automobile industry.
- The success of Indica in many ways marked the rise of Tata Motors.
<출처> http://en.wikipedia.org/wiki/Tata_motors
Existing Tata’s technology and brand image are so high
There will be much competition in the long-run with international companies