and Differentiation
Popular, Young, Friendly, and Mild Male Model
Kim Hyun-Joong, Kang Dong-won, Lee Seung-Ki
About Concepts
We have to consider both image and information because of key feature, super-low degree
Differentiate contents and concepts of advertising for each media
Image ad is proper to TV and Subway video
Informational ad is proper to magazines and posters
Korean coffee market size
Korean coffee market size
(Criteria: the first half year of 2011)
2,000 billion won
Coffee mix market
- 1,100 billion won
중략
Dong Suh Food
Dong Suh Food Co., Ltd
Manufacturing & selling corporation
-Cereal, grain tea, coffee
Headquarter : Mapo-Gu, Seoul
CEO : Changhwan Lee, Tomas
Foundation date : 1968. 5. 23
1970 Launch the first pr
Lee)
VOLUNTEER COMMUNITY SERVICE
o 2008/03/01-2008/06/01 Seoul Sung-dong mechanical high school
-Mentoring for high school students (Yejin-Lee)
o 2008 Fall-Winter IT Educational volunteer (by SK Telecom ‘SUNNY’ Volunteer Project) (Hana-Kim)
o 2009/02/20-2009/03/31 Hospital Volunteer
-Educating English to young patients (Yejin-Lee)
o 2009.09 KPC IT Training Program Volunteer
-
Lee as vice president sales division, Hyun-Bong Lee, and Nexen’s CEO Hong Jong Man. They focus on enlarging domestic sales and global marketing strategy. Thus, his overall goal was to improve the company's market share and provide a hub for future marketing efforts. Also, Nexen Tire was looking for a web solution that not only would serve their goal of creating a unique marketing hub, but also
new trends
Trugen should employ a strategy in which the brand strengthens
and expands within its product lines to meet the needs and wants
of various customers
Delving into this niche market can be beneficial for Trugen
Hiring two models, each representing his age group
– for example, Lee Min Ho and Park Sang Won – can be a good promotional strategy