leisure among baby boomers (35-64). Aggregate spending on entertainment is concentrated in the middle-age groups, whose income is peaking at the same time leisure may be relatively scarce.
Triad: amusement, entertainment, recreation leisure activities
Amusement : it consists of diversions such as games and the satisfaction derived from playing them. This chapter presents an overview of games a
Introduction
Let’s see old days
~1970’: There is no
concept of ‘Leisure’ in
many Korean’s head.
1980’: We held two
major sports events. After that, demand of leisure made a huge increase.
2000’: New leisure styles appeared, such as internet games, web-surfing, SNS etc.
Self-development
Means the activity searching personal interests except business.
Including stud
satisfaction.
2. It needs novelty waiting place that target twenties customer.
Actual condition1. Through three days research,
customers who use 대한theater waiting place take the possession 20% of their entire waiting place include café customer(160/650)
2. Providing short waiting time can positive affect to customer satisfaction.
… 대수롭지 않게 보이는 이
work policy
-‘Quality before quantity’, ‘Leisure and distribution before income and development’
-Rural areas are offering the place for citizens to experience the relaxation and recuperation.
Purpose of study
Browsing the good cases
Comparing the Korea agriculture
tourism to other’s
Understanding of problems
▶ Find the solution
propose the supplement point
4) Discussion of McKinsey 7-S
4.1 Strategy
Currently, SAJO has the second largest market share in the tuna can market after Dongwon and ahead of Ottogi. To catch up with Dongwon, SAJO struggled to broaden channels for selling tuna cans by setting up SAJO C&C, new subsidiary specializing in circulation and sale, rather than consigning their tuna cans to CJ’s distribution channel for sale for p