Introduction
Let’s see old days
~1970’: There is no
concept of ‘Leisure’ in
many Korean’s head.
1980’: We held two
major sports events. After that, demand of leisure made a huge increase.
2000’: New leisure styles appeared, such as internet games, web-surfing, SNS etc.
Self-development
Means the activity searching personal interests except business.
Including stud
leisure among baby boomers (35-64). Aggregate spending on entertainment is concentrated in the middle-age groups, whose income is peaking at the same time leisure may be relatively scarce.
Triad: amusement, entertainment, recreation leisure activities
Amusement : it consists of diversions such as games and the satisfaction derived from playing them. This chapter presents an overview of games a
work policy
-‘Quality before quantity’, ‘Leisure and distribution before income and development’
-Rural areas are offering the place for citizens to experience the relaxation and recuperation.
Purpose of study
Browsing the good cases
Comparing the Korea agriculture
tourism to other’s
Understanding of problems
▶ Find the solution
propose the supplement point
In the Second World War the Japanese army invaded and subsequently occupied Malaya, Sabah, Sarawak, and Singapore for over three years. During this time, ethnic tensions were raised and nationalism grew. Popular support for independence increased after Malaya was reconquered by Allied Forces. Post-war British plans to unite the administration of Malaya under a single crown colony called the Malay
3) Baseball-related behavior of Primary Target Market Segment Model
Following story is the example of Primary Target Market Segment Model’s Baseball-related behavior.
EX) College student Mr. Lim
Mr. Lim is the maniac fan of LG Twins and he is attending university in Seoul. He starts his morning with The LG Twins cheer song as wake-up morning calls ringing. Monday morning, he checks the LG T