1. 서론
인간의 모든 활동이 자유인가? 우리가 자유라고 생각하는 모든 활동들은 낮 시간,경제와 법, 기온 등 수천가지 요소들의 제한으로 우리들의 결정을 바꾸어야 한다. 그렇다면 어디에서 여가에 필요한 자료를 찾을 수 있는가?순수한 여가활동의 목적은 무엇을 하고 있으며 그 결과가 무엇인지,
Reference group
Group affecting directly or indirectly convention venue selection or participation behavior
Marketers will be able to establish competitive marketing strategy by analyzing the impact of consumer behavior by others.
*Important feature of the reference group
Even when not in actual contact with the group, reference group can give individuals a big impact
Activities Inte
3-5.RoppongiHills arena
A city plaza where there's always something going on: endless new and exciting encounters.(Japanese Only
Roppongi Hills in the middle of gathering a variety of cultural, urban outdoor entertainment space, "Roppongi Hills Arena" was born. Roppongi Hills Arena is an open space with a roof, some with up to overall performance on stage live events round the square, allowing
Role playing
Diversion
Self-gratification
Learning about new trends
Physical activity
Sensory stimulation
Location
Nature and quality of assortment
Price
Advertising and promotion for Positioning of the Retail Brand
Sales personnel
Services offered
Physical store attributes
Nature of store clientele
Point-of-purchase displays
Consumer logistics
(1) Location
behavior style. We wanted to find out relation between behavior and house. We also intended to know about how dwellers think of their house and whether they are satisfied with their house or not.
⑵ Second, we’re supposed to provide building companies with our study material. Of course, we already knew that companies have much more information than us and do not build customer-specific apart