level managers believe its mission is to become “Earth’s most customer-centric company, where customers can find and discover virtually anything they might want to buy online.” They see Amazon as a technology company, and their goal is to use and develop its technological skills to make more sales of goods and services which could satisfy its customers and allows profit growth. Therefore, t
on eggshells”
“I really hate going to the dentist – it’s not you, but I just done want to be here.”
Involving the staff in decision-making process and empowering the staff gave them incentive to improve service quality
Gave opportunities to update their skills
Attractive compensation
Happier in their work
Provide higher quality, customer-pleasing service
TO-BE: Create a better everyday life for the many peoples
(VISION)
- Take better control of its supply chain
- Enhance performance in terms of delivery service and costs
AS-IS: SCM problems (IMPLEMENTATION)
a) Overestimated demand to ensure delivery
b) Forecasting has been done on a regional level
c) The supply chai
of culture is based on the change in the view of consumer decision making process.
The traditional view of the consumer’s decision-making process is divided according to whether consumers are rationally thinking or emotionally appealed as well as the levelof involvement. The process in considering the purchase of credit card products and services is based on high-involved rational thinkin
of market oriented system.
5. Skills
The greatest competitive strength of KT is their huge market share. The market share of KT in cable market is about 90.3% in 2009. Comparing with the biggest competitor; LG for about 5.7%, KT has 18times more market share. This huge market share enables KT to have lots of revenue.
Using the market leader’s position, they could suggest new service much e