Ⅰ. 서 론
사회복지의 가치는 사회복지사와 함께 하는 클라이언트, 사회복지사 자신의 동료, 그리고 넓은 사회 속에 함께 일하는 다양한 사회구성원들과의 관계에 영향을 끼친다. 또한, 사회복지사 자신이 클라이언트를 선택할 때 사회복지사 자신의 개인적인 가치관에 의해 많은 영향을 받게 된다.
세계적으로 꾸준한 큰 사랑을 받고 있는 Levi’s는 우리에게 전통적인 제조업체로서의 이미지가 강하다. 물론 각종 온라인 도, 소매업체를 통해 손쉽게 Levi’s의 제품을 구매할 수 있지만 그럼에도 불구하고 Levi’s의 이미지가 제조업체로 남아있다는 것은 현대 다양한 제조업체들이 취하는 제품 판매 구
promotion
Levi’s has begun to use some interesting event marketing on Facebook to promote sales on its web site, as well as its stores via its Facebook Page and profile advertisements.
As we’ve noted previously, Levi’s has been particularly active on Facebook, working with the company to premiere the social plugins on its web site and using the Facebook to promote its presence at the Sout
1847s: Levi Strauss from Germany immigration to the United States
1853s: He set up Levi Strauss & Co in San Francisco and made the first jeans from canvas.
1971s : Levi’s company become a listed company.
1978s: Sales has more than 20 billion dollars
2003s: This year Levi 's company celebrated the 150th anniversary.
A pair of original 501 jeans was auctioned on $: 25,000.
Levi
Levi’s Jeans is a privately held clothing company known for their denim jeans
Founded in 1853
Began producing denim
overalls
Modern jeans were not produced until 1920’s
American icon
James Dean and Marilyn Monroe
Broad Cost Leadership Strategy
- Mass Market
- Reduced price and features
- Appeals to a large audience
Understanding the market
- Focused on low end custom