provinces, 5 autonomous regions, 4 municipalities, and 2 Special Administrative Regions
Expo 2010 Shanghai China (中国2010年上海世界博览会)
The Shanghai World Expo is the world’s largest World's Fair site ever at 5.28 square km.
More than 190 countries and more than 50 international organizations have registered to participate in the Shanghai World Expo, the l
1. AMOREPACIFIC
1.1. Introduction
AMOREPACIFIC Corp. have targets to be a global beauty company with its core businesses in cosmetics and personal care and health products. It was founded in 1945 as a Pacific Chemical Company and it has been involved in beauty products.
AMOREPACIFIC seeks to push the boundaries of traditional beauty with innovative solutions drawn from its rich Asian herit
Ⅰ. 개요
가장 다양하고 풍부한 화석 자료가 나타나는 지층이 캄브리아기이다. 진화론자들은 캄브리아기가 지구의 가장 오래된 지층이라고 본다. 그리고 그 지층이 형성되기까지는 8천만년이 걸렸다고 한다. 또한 캄브리아지층에서 발견된 화석은 6억 년 전에 살았던 생물들이라고 주장한다.
만약
2) Competitors in China
(1) A foreign brand, combines leading-edge science and technology and functional cosmetics market secure
-China cosmetics according to the statistics of the site last year in the sales income China brand cosmetics sales is-wide by 60%, that amount is 90% of total sales.
-The highest market share LOREAL brand and top 10 in the amounts entered China mainland only
3-2. STP Analysis3) Positioning
- Luxurious and natural image
- Change existing emotion-oriented features to functional approach
- Emphasis well-being image by using natural plant extracts and mineral water
- Break away from cheap brand image through refined and clean interior of the store
- Korean wave star Kim Hyun-jung was appointed as a new model to target the Asian market
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