원가주도 전략 (Overall Cost Leadership)
저 원가전략
- 효율적인 경영을 통한 최소 비용 소비, 저 가격 전략으로 경쟁자를 압도.
- 최신장비에 대한 높은 투자 비용, 공격적 가격정책 등을 통하여 초기 손실을 감수,
높은 시장 점유율을 구축한다.
EX) McDonald`s, Wal-Mart, Fe Dex
Can be modified freely
- Feedback
- Low price
ex)Linux
Less expensive, High quality
Provide single, standardized version
Dual license
Software as a Service(SaaS)
Large, growing industry
Scarce Competition
Microsoft
- Hugest OS provider
RedHat & Novell
- VAR(Value Added Resellers)
Intel
- OEM(Original Equipment Manufacturer)
limitations, it became possible for low-end firms to catch up with major firms in terms of technology. Those limitations also made it hard for golf equipment companies to differentiate their brand through technology development, so that leaded to harsh price competition. As product differentiation through technology became more difficult to achieve, golf club manufacturers were relying more on en
competition)
The number of eligible provider agencies may be so small or nonexistent that the expected competition among providers does not occur.
Limited capabilities of provider agencies
The managerial competence of provider agencies poses problems for government in POS contracting
Role ambiguities
Clients may be unclear about who is really responsible for service decisions and therefor
competitive advantage, the company would strive to keep an environment-friendly image. Additionally, they should make investments in creating new products to satisfy the high taste standards for customers.
Ⅳ . Situation analysis
A. Industry analysis
In 1990’s, the product selection was limited, and thus customers were not given a variety of choices. However, an increased usage of inte