Ⅰ. Definition of some terms which will be used and concepts of marketing
1. What is the marketing?
-Many people regard the marketing as sales or advertisement. This is not wrong, but it is a little bit insufficient to understand the marketing wholly. In the marketing, ‘market’ means customers or consumers who buy some products in the market. It is the first step for comprehending the m
Ⅰ. 개요
현재의 세계화는 금융자본의 자유로운 국경간 이동과 다국적기업에 의한 글로벌 생산네트웍의 현상이 지배적이라는 점에서 ‘경제적 세계화’라고 불리기도 한다(Laxer; Wilber, 1998). 이러한 경제적 세계화가 단순한 경제현상에 지나지 않았다면 세계화에 대한 논의는 경제저널이나 경제학술
Ⅰ. 개요
경제학자들의 표현에 의하면 정부출연연구기관은 “시장실패(market failure)”를 극복하기 위하여 설립된 것이다. 예를 들어 기초응용연구, 인력양성 등의 사업은 正의 외부효과를 가지지만 최종수혜자인 민간기업은 이러한 분야에의 투자를 기피한다. 민간기업은 스스로의 판단에 의해서 높
Ⅰ. Definition of some terms which will be used and concepts of marketing
1. What is the marketing?
-Many people regard the marketing as sales or advertisement. This is not wrong, but it is a little bit insufficient to understand the marketing wholly. In the marketing, ‘market’ means customers or consumers who buy some products in the market. It is the first step for comprehending the m
rationality in explaining social action. They are more social, less subjective.
There are many critics about the standard concept of rationality giving “thin”, narrow concept of rationality. A broader, “thicker” concept is needed to explain a wider range of phenomena that do not fit the contents of the earlier rational choice theory.
Habermas argues that rationality does not refer to t