LocalBrand에 대한 선호도가 높음.
특히 수입 담배에 대한 수요는 폭발적으로 증가하고 있는 상황이나, 현재 까지는 전체
中國 담배 시장에서 2%미만을 차지하고 있음. 향후 WTO 가입에 따른 시장 개방 일정에
따라 수입 담배의 시장 점유율은 상승할 것으로 전망됨.
2005년까지는 외국 Brand가 中國
brands are available in major cities. These enterprises mainly target at the most developed cities and have been dominating the premium market. Owing to the relatively high pricing, higher operation costs, and lack of local knowledge of the highly fragmented Mainland market, foreign players have yet established significant presence in the mass market and in second- and third-tier cities.
Sources
Local Coca‐Cola organization consists of Coca‐Cola Korea Company and Coca‐Cola Korea Bottling Company. And those are independent corporate. Coca‐Cola Korea Company charges of making juice, protecting brand, promoting brand. Coca‐Cola Korea Bottling Company, as a corporation of Korea, charges of production of product, distribution, and customer service.
3. Brand
For the Expansion of L’Oreal’s Market Position
For the Completion of L’Oreal’s Brand Portfolio
For Making More Profit.
LocalBrands are Usually Recognized among Young Targets
→L’Oreal Should Expand Targets According to Ages and Genders
Build mLocalBrands are Usually Recognized among Young Targets
→L’Oreal Should Expand Targets According to Ages and Genders
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brands have these following strong points.
1) A company can manage all the process of planning, producing and even distributing.
2) Through 1, they can cut down their production cost.
3) Selling their own brand item in their own shops.
4) Skipping intermediaries which allows quick products turn over ratio.
5) They can recognize customers demand easily because they sell their product in thei