Thus, our team decided to study about cosmetic market in China. We found that foreign companies like L’Oreal, Procter & Gamble Co and Shiseido have large portion of the China’s cosmetics market share while Korean companies have little portion of that. However, Korean beauty products also have high quality and Chinese people are favorable to Korean products. In other words, it is hard to under
Ⅰ. 서론
광의의 전자정부 개념과 동일시되고 있기도 한 공공부문 정보화는 정보공동활용 및 시스템간 연계 등을 통한 통합서비스, 원스톱서비스, 고객중심서비스, 양방향서비스, 거래처리서비스(Transactional Services) 등을 지향하고 있다.
상기와 같은 공공서비스 형태를 구현하기 위해서는 기관간 협
communication using these media will make customers more informed and related to the brand.
• Educate Employees for differentiated service, such as describing a new menu in person as mentioned.
• Provide an attractive membership card merit.
RELATED AFFILIATION
Coffee Bean & Tea Leaf should affiliate with companies related to their brand, where consumers feel that there is a strong
local pharmacist, produced the syrup for Coca-Cola?, and carried a jug of the new product down the street to Jacobs' Pharmacy, where it was sampled, pronounced "excellent" and placed on sale for five cents a glass as a soda fountain drink. Carbonated water was teamed with the new syrup to produce a drink that was at once "Delicious and Refreshing," a theme that continues to echo today wherever Co
It is very interesting case that the dinosaur of retail chain stores is showing lowest performance in South Korea which is only 1/100 size of U.S.
What prevents Wal-Mart Korea from transferring their business model in Korea? How serious is the problem? Do these problems have solutions? We can find the reasons of performance difference from the viewpoint of Standardization and Localization.