3. Consequence of regional protectionism
Less comparative advantage and less profit
Since the total price index is difficult to collect, we use an indirect method to analyze the price trend due to the impact of China’s entry into WTO. We collect the profit rate from 1996 to 2005 of the largest three automobile manufacturers as representative. They produce most automobiles of the domestic
Local Economy Enhancement by Film Festival s & Film Production
Actual Events
San Francisco:
Film Production
→9,000 jobs &
$170 million
Korea:
Busan Intl. Film Festival
→ tourists expenditures were
$3 million
Our Assumption
Korea:
Film Production:
300,000 visitors
Germany:
Film Production:
12,000 jobs
공유경제(Sharing Economy)
Air bnb의 공유경제
Guest▶ 상대적으로 저렴한 가격에 숙박 가능 특별한 경험
Host▶ 별도의 투자비 없이 집을 빌려줌으로써 추가적인 수입
Local Economy▶ 지역 사회의 금전적이고 사회적인 영향력
Air BnB의 공유경제는 고객과 호스트, 지역경제에게 모두 Win-Win
증가하는 관광객에
Workplace wellness
Social wellness
Political wellness
The New Economy act
Goal: to establish a human-scale
global system that works upon
non-economic values
Strategy:
Understand current economy
to change the framework
Create realistic economy from
local communities
Change rules to support balance,
distribution, democracy
Localization
Localization can also be divided in to two groups which are marketing program and marketing process. The Localization in marketing program is programs such as product design, product positioning, brand name, packaging, selling price and customer service are done accordance to the condition of market so that it can be fit into the ambience of local market. Meanwhile the localization