Tricon Restaurants International: Globalization Re-examined
1. What kind of differences between countries are salient in the global fast food industry?
1) 공급 측면
우선 치킨, 피자, 맥시칸 푸드, 햄버거와 같은 패스트푸드의 종류에 따라 원가 구조가 달라진다. 뿐만 아니라 나라별로도 차이가 있다. 개발 도상국은 제품과 포장비가
restaurant is included as part of total restaurant industry.
Family restaurant’s market size, based on top 8 companies’ sales, is about 4,191 억원 which is 12.1% increase compared to the last year, 2002.
Whereas fast food market is in maturing stage, family restaurant market is yet in growing stage.
Steak & Salad
For family & friends
Localized dishes
Abundance with luxury
Steak,
Basic Information
Sales Information
Branch Offices
About 35,000 offices in more than 100 countries
Localization
Relation with “Yum”
the parent company of Pizza Hut, KFC, Taco Bell, Long John Silvers and All American FoodRestaurant
Localization
Adaptation
Activation of franchise
Entrust authority to the country’s head office
Differentiated marketing
food market. It is called "Reattack of McDonald's" in this report.
McDonald's serves a varied, yet limited, value-priced menu. It is the leading global food service retailer with more than 30,000 localrestaurants serving 52 million people in more than 100 countries each day. More than 70% of McDonald's restaurants worldwide are owned and operated by independent local men and women. All restau
What does 'CJ Foodville' mean?
CJ Foodville is a compound word combining ‘'Food’' and ‘'Village’', pursuing toward a comfortable, relaxing, and fun family restaurant where customers can feel the same way when enjoying having a meal with families and neighbors in the village.
Trend
1. Family Restaurant
Family restaurant is the professional catering restaurant whose target is the fa