Local Promotion社가 직접 개입
연례화되어 폭넓은 장르의 실력있는 국제적 Musician 소개
지역 예술인 등 비전문가의 출연진 구성 기획 및 참여, 해외 Musician 섭외 능력 부족
6. 성공적인 축제가 되기 위한 고려 사항
☞ 아시아인의 Needs에 부합되는 행사 기획 필요
☞ ‘High One Resort'가 가지고 있는 호텔,
3. Introduction of SM Entertainment
SM Entertainment which this paper is investigating in, is representative entertainment producing company, mainly focusing on music industry. It was established in 1995 with male idol group H.O.T., which was exactly what teenage girls were desperate for. H.O.T. had proven to achieve great success. Female idol group by SM, SES also was quite successful, meeting
music and sports contents for young people.
Coca‐Cola is ever the same (consistency) “…after the First World War, Coca‐Cola’s red color has standized. Then that red color is using still for more than 50 years…”(from Coca‐Cola Korea Official Homepage) Red color, spencer fonted logo, contour bottle, etc..they were Coca‐Cola’s main characters and they are still.
with natives, learning foreign language
Year 2002, first regular album
Fluent in English, didn’t inform nationality
Culture product’s elaborate plan
China entry planned
Chinese style group, member name
Year 2005, active part as Tohoshinki
Japanese market concentrated after Japan entry.
Popularity in artistic TV programs
Start from local TV program
Ⅰ. 서 론
가드너(Gardner)의 지능이론은 기존의 지능이론에서 포함되지 못했던 창의성, 대인관계능력, 예술적 지능을 포함한 최근의 지능이론으로 각광받고 있다. 그는 기존의 지능의 개념이 지능검사에 의해 너무 협의의 의미로 정의된 것과 언어중심과 지필검사 위주의 측정방식에 대한 비판적인