local government. However, there are a lot of works which are needed to be solved by themselves when we analysis the local government microscopically. In a macroscopic side, the innovation is important, but they should care of the other problems too. Also, the localresidents want the government to be sensitive to them as the local administration's environment is being more multiplicate and a soc
(51%), Pakistani (16%), Bangladeshi (9%), Filipino (3%) and ETC.
Language of Dubai
Official language - Arabic
Popular language - English
Others - Urdu, Persian, Hindi, and Chinese by foreign residents.
Religion
Official state religion - Islam
Almost localresidences - Islam
Majority of 51% of Indian - Islam
local administration successfully and represent the overall activity of introducing new administration practice.
That is to say organizational culture, system, work process, group composition, management technique etc.
To administration field of local government, practicing and settling it
in attempt to enhance regional competitiveness strength and resident satisfaction.
Internal
Franchise management system and standardized manual
STP analysis
Segmentation
Consumers who;
are hungry
pursue family harmony
pursue cultural value of eating habits
Targeting
Age : 20-30s
Geographically : place with many young people, residents or flowing population
Positioning
The finest quality and taste
Advertising “Home Service”(1588 service)
local knowledge of the highly fragmented Mainland market, foreign players have yet established significant presence in the mass market and in second- and third-tier cities.
Sources of products
Foreign cosmetic products sold on the Mainland can be basically classified into three types: imported, self-manufactured by foreign brand owners and produced by local OEM factories. The imported goods are