Summary
This report is the review of UNIQLO, a leading casual apparel retailer in the world. UNIQLO is known for its high quality, fashionable clothes and affordable price. This report will discuss the reasons behind UNIQLO’s success, popularity and how it makes use of Information Technologies to compete among its competitors. This report is to examine the organization structure, value chain a
Product
1) 장인(匠人) 프로젝트
유니클로의 중국 생산 공장은 상하이 근교의 핑후시 부근을 중심으로 중국 연해부에 산재해있다. 매해 유니클로는 3억 만점에 이르는 의류제품을 중국에서 생산해 수입해오고 있고, 한국, 홍콩, 일본시장의 확장에 따라 수입량은 앞으로 더욱 늘어날 전망이다.
‘중국
product design, manufacture, distribution and retail.
The first UNIQLO store opened in 1984. In 1998, our fleece campaign sparked a UNIQLO boom across Japan. Subsequently, we weathered a period of falling sales and operating profit but quickly boosted performance by expanding our women's wear. First venturing into international markets in 2001, UNIQLO now has worldwide operations, including in t
products everyday. Also the company pursue creating new food culture and satisfactory of customers
3. Corporate philosophy - contribute to the community with hot lunch box
• Quality : keep up the both quality and quantity
• Service : serve as best as one can with customer-oriented mind
• Speed : serve customers vigorously and swiftly
World’s 3th largest population (308,745,538)
82% of population residing in cities and suburbs
N.Y city is the most populous city
Unemployment rate of 9.6%
N.Y’s income level is high, that of Food related job is low
FDA(Food and Drug Administration): protects public health
NPA(Natural Products Association): advocates the right of consumers
High rate of union membership(11.9%, N.