2. Marketing in Mobile Industry
In mobile product industry, Apple uses different strategy. Although Apple is maintaining the same brandand product image, and positioning itself in a similar manner, it is targeting on broader users. As a result, Apple possesses large market share in this sector. This sector consists of three products: an iPod, an MP3 player, iPhone, a smart phone, and an iPad, a
Airport management, in common with others involved in the operation of elements of the civil air transportation system, are required to take measures that will provide a high level of protection of buildings and equipment (including aircraft), in addition to ensuring the safety and personal security of passengers and staff using the system. This must be done in manner that disturbs the normal ope
and the airports themselves are to be effective in countering security threats, there must be a clearly established process that starts with the issue of policy at national level and is operationally apparent in the procedures adopted by the individual airports. National policy is translated into a national security plan or overall security program, a necessity if airports and government wish to
and universities that scored less than 15% from the poorest were selected as poor performance universities. As a result, some universities were selected as poor performance universities.
However, the list caused a lot of controversy about the criteria of selection. People wondered how the government selected poor performance universities. That is why we wanted to check logical validity of gover
there are some people who only use Apple’s products and other products which are compatible with Apple’s products, such as speakers, desk lamps and other home appliances. There is even a term describing these kinds of Apple fans: Apple Zealots.
Based on these facts, we can identify that the consumers of Apple have higher brand loyalty towards the brand than those of other brands.