2. Background of the concept of MIS
Comparing to other product, dairy products such as milk requires the highest quality of taste and freshness through all the process from the ranch to the market. Lots of people today receive milk. Each time when they drink milk they expect freshness. Therefore the company should predict the exact demand, construct sophisticated customer database, logistics &
Airport logispark
-ICN is located in Northeast Asia and logispark expected to become a center for world logistics.
-focused on landing International Logistics companies and multinational corporations to form an logistics bloc.
-customs-free
-import declaration be exempted
-additional tax be exempted
- Its headquarters, the 328,000 m² Super Terminal
- 2.6 million tones
What is product?
Bundle of physical, service, and symbolic attributes designed to enhance buyer's want satisfaction.
What is product strategy?
Producing goods and service.
focuses on benefits.
Decisions about package design, brand name, trademarks, warranties, product image, new product development and customer service.
Classifying Consumer Goods
Classifying Business goods
customer returns a new product benefiting from a money-back-guarantee or an equivalent, we are in the presence of reimbursement guarantees returns.
2.2 The process of reverse logistics
This part include the actors and the processes. Reverse logistics actors can be differentiated into returners, receivers and collectors / processors. Any party can be a returner, including customers. Rec
customers with relatively low cost by outsourcing. Since distribution channel is not directly related to product quality, Nokia could gain competitiveness by outsourcing or having alliances with local corporations.
2.2.4 MARKETING AND SALES
Building ‘Brand’
Brand consulting company called Interbrand which evaluated Nokia’s brand value as 8th in the world in 2010. In fact, it had be