lowcost air line in the country route
In the beginning of their projet at 2005, the market share was only 0.1%. But they do aggressive marketing to the customer who is sensitive to the price. So now they occupy almost 45% in the country route.
4. Introduction of JIN-AIR
company overview
Route
-Company name: JIN AIR. CO. LTD
-Headquarters : in Korea
-Capital fund: 27 million
-His
-successful at a moderate control situation
LPC (Least preferred co-worker)
A leader scores the person who is least preferred co-worker again.
High LPC leaders
personal relations, more sensitive to the feelings of others
better off at heading off conflict.
Low LPC leaders
the task, and less dependent on group support.
tend to be eager and impatient to get on with the work.
first catalog was published and the first store opened in Sweden in 1951 and 1958. Exploration of flat packaging begins when one of the first IKEA co-workers removes the legs of the LÖVET table so that it will fit into a car and avoid damage during transit. After this discovery flat packs and self assembly become part of the concept.
In 1963, the first IKEA store outside Sweden opened in
2) Targeting
JIN Air’s targeted consumers are young people between 20 and 30. They show tendency to enjoying their life. This segment shows high growth rate and JIN Air concluded that it can secure the longer customer life value by capturing this segment.
3) Positioning
JIN Air tried to position its product as ‘new airline service pursuing premium and practicality at the same time’ in i