behavior. Because it provides many real various example of spending while describing the life of the middle classes housewives concretely. By matching these scenes with Consumer behavior theory, we tried to deeply understand about consumer behavior and apply in real life.
2) Summary
① Episode 22
In this episode, one man (Tom) who searching for jobs wants to do plastic surgery because he t
Other indicators of Social Class
○ area of residence, possessions, family background, and social interactions
○ inherited status
- Status that derives from parent at birth.
○ earned status
- Status acquired later in life through achievements.
Social Class Indexes
○ Computerized status inde
several reasons.
Conspicious consumption
-related to social class
-The acquisition and display of goods and services to show off one's status
-Conpicious waste
; Visibly buying products and services that one never uses.
-product or service development
-messages
-media exposure
-channel selection
ex) Rolex watch is a strong status symbol for upper-class consumers.
consumption, the main reason for purchasing luxurious goods is to indirectly show off their wealth and notify that they are somewhat different from other ordinary people. Like Chanel or Louis Vuitton, luxurious brands usually have their own special logo and pattern to represent them. It is no exaggeration to say that consumers buy luxury handbags by just seeing that special pattern itself. So, lu
1. Introduction
Policeman Charlie Lang is a kind and generous man who loves his job and the Queens borough of New York City where he lives. His wife Muriel works in a hairdressing salon and, unlike Charlie, is selfish, greedy constantly complaining about their situation in life. Waitress Yvonne Biasi, is bankrupt because her husband Eddie, whom she could not yet afford to divorce, emptied thei