Polo Ralph Lauren is American fashion designer Ralph Lauren`s luxury lifestyle company.
Polo Ralph Lauren specializes in high-end casual/semi-formal wear for men and women, as well as accessories, fragrance, and housewares.
Ralph Lauren is one of the largest fashion designer/retailers in the United States, with sales almost reaching four billion dollars per year.
The brand was launched in
From midterm presentation, consumer's needs to luxury items is high quality, brand user image, image making, superiority, desire of ostentation, trend, brand loyalty, background.
The following is a few examples method of foreign fashion luxury brand to meet consumer's needs.
❶ high quality
Left side, 69E means that producer
Right side, L in the rectangle mean that year
Fashion Industry
1) Present state of fashion industry
There are large numbers of brands in fashion industry now. There are so many brands that currently exist in the present and so many characteristics as well. All things are different; Style, target audience, price, etc. The peculiarity is, not only in military hierarchy, but also there is a rank between fashionbrands. From luxury brand to ch
brand image as a luxury car around the world.
This can also be seen in the Fashion Premium brand. High quality is considered basic need and only brands with a long history were able to enter the luxury goods market. An image and the history of a luxury brand became the core of the brand and only when this core is recognized by the consumer, it represented a demand for the product. Hence, the r