goods.
Growing purchase power is the prime factor to enlarge the luxury handbag market. To keep pace with the emerging new consumers who get increasing incomes, several companies that produce luxury handbags and leather accessories tend to focus on “Accessible Luxuries” that attracts growing middle-income consumers more.
(2) Distribution Channel ⇒ Perception Changes
Along with increa
M&A의 결과로 초대형 명품 그룹 탄생(LVMH, Richemont, Gucci)
① 마진 협상시 유리한 입장(Bargaining power)
② Sub(Second) 브랜드 등의 보유 브랜드 끼워 넣기(Package deal)
③ MD 구성, 디스플레이 등 매장 운영의 모든 면에서 간섭 심화
명품 브랜드의
Retailer화
① 수직적 통합(디자인 → 제조 → 유통):Luxury brand →
goods business –LVMH.
Now LVMH has a great empire in the luxury arena. It is competing With Gucci, Richemont (known as Cartier), and Bugari – the world’s best luxury groups. But LVMH definitely has the leading position and its growing doesn’t know stopping.
Complementing weakness and using opportunities, it already made the greatest success in the area, but as the business