래미안 선정이유
외부로부터 닥친 위기 속에서 기회를 포착하여 이를 놀라운 성공으로 승화시킨 모범적 사례로써의 호기심과 현재 여러 아파트 브랜드가 난립하고 있는 상황에서 래미안의 시장 선도적 위치를 유지하는 한편, 보다 향상된 브랜드 전략을 수립하고 이를 구현하는 비즈니스 플랜이 필
Strengths
-Powerful and prestigious brand portfolio
-World renowned
-Moët-Hennessy - Wines and spirits
Weaknesses
-sensitive to the fluctuation of economy;
-Broad acquisition makes no sense and could bring burden,
Opportunities
-The demand of luxury products is rising.
-The small companies are seeking shield to exist in fierce competition.
Threats
-Economic cycle
-Imi
product)유형은 간단히 말해 중산층 소비자들이 감당할 수 있을 만큼만 고가로 가격을 책정한 상품군을 말한다. 즉 같은 제품군 내에서 최고의 가격이지만 소비자가 비교적 쉽게 구입 가능한 고급 제품을 말한다.
둘째, 명품의 대중화(Old Luxury brand extensions)유형은 말 그대로 Mercedes-Benz, Tiffany 등 전통적인
I. Introduction
1. Luxury Market
In 2008, the Korean economy was greatly affected from the financial crisis of USA. As exports decreased and foreign trades deteriorated, corporation investments and productions decreased which led to downsizing. Furthermore, this led to lack of demand which deteriorated markets. This finally led to sales decrease which crumbled down companies leading to decrea
products but also for advertising. In Chungdamdong, there are lots of people who are interested in keeping elegant life style and have enough ability to buy luxurious things. Thus, if Alessi attracts people’ attention, it will be good opportunity to get customers and let people know Alessi as premium brand.
However, it is so expensive to locate on the good point. Thus, Alessi will lose much mo