andAcquisition)의 동기이론
M&A란 기업들이 추구하고자 하는 다양한 동기에 의해 이루어지는데, M&A의 동기론을 크게 대별해 보면 시장지배력(market power) 이론, 경영자주의(managerialsm) 이론 등으로 나누어 볼 수 있다.
①시장지배력 (market power) 이론
☞영업 간의 M&A는 자본의 집중과 결합을 통해서 시장지
acquisition, they doubt whether the Lenovo sustain the product value of IBM or not. Therefore Lenovo tried to maintain the value of brand which they take over; IBM as following strategies.
First they make the executives as persons who are from other countries, such as America, Europe, Australia, and Indian. This policy reflecting the company`s new international composition and scope. Roughly spe
1. Introduction
The Hewlett-Packard (HP) is a leading company in the world which has been specializing its service offerings in accordance with changing IT market. As of 2004, its service offerings expanded through the acquisition of Compaq (even if it is regarded as an example of failed M&A), which allows HP to achieve economies of scale in terms of size, technology, and global network.
HP h
1976 Establish
Concept : Retailing of home-made naturally inspired health and beauty products with minimal packaging
1995 Launch online selling facility
2005 52 countries / 2045 outlets
Create a niche market
(specialized skin & hair care products)
Strongly opposed the animal testing long before EU’s ban
Strict ethical banner
☞ corporate reputation and brand value up!
Socially
and have been many efforts to revive the company. This graph indicate Ssangyong’s Rise and Fall during 1980-2010
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MAIN PART
2. SsangYong's First Bankrupt – Merger andAcquisition in term of Daewoo
2.1 The reason of SYM first bankruptcy
• SSangyong Group's