communication campaign process from start to finish, definitely a useful resource for teachers and students with interests in this area.
3.2. Change in perception through campaigns
① 'Stop AIDS' Campaign in Switzerland
The campaign which was launched in 1987 aimed to increase condom use(for prevention), reduce discrimination against HIV/AIDS positive people, and to strengthen the solidatry
컴퓨터의 네트워크 화된 환경으로, 사용자들은 가상공간에서 서로 커뮤니케이션하고 교류하며 작은 공동체를 구성할 수 있다. 그들은 네트워크에서 형성된 가상공간에서 만나지만 실제 물리적 환경에서 만나는 것처럼 행동한다. 그 결과 인터넷을 통해 community의 개념이 발전하고 변화하게 되었다.
1. British Airways 상황분석
Change in Organization
BA Country Manager to World-wide Agency
각각의 BA Country Manager가 각 시장의 Marketing & Operations revenue 담당
광고 제작 과정- BA 본사에서 임명한 광고 대행사와 함께 제작 - loose guideline만 있고 각 매니저의 자유에 맡김- 광고 카피에 대한 본사 승인 요구되지 않음
BA 본사
communications business. In 2002, they concentrated to construct high-speed internet. KT has building global network.
KT was the best telecommunication company in Korea but today they are controversy because of restructuring issue. KT pushed ahead huge change in their organization in last April. Why is this kind of major company reaching a crisis? we wonder what is the core problem of KT and we
Problems 1.
Dogmatic and Powerful Executives
In 2002, government privatized
a public enterprise of KT.
Although KT was privatized for change,
KT’s overall culture had vestiges of public enterprise yet.
There were lots of request for executive appointment and also they often employ people through the nepotism.
These problems cut off communication between executives and employees.