(2) The purpose of this project: As we mentioned in the title, we are going to do our project for ‘Marketing communication strategy of KT’. Based on the basic information of market size, target customer, and big competitor, we are going to do brief PEST and STP analysis. And then we move to our main topic for communication strategy by using advertising course materials we learned before. Fina
Market Segment (MECE)
커피 시장은 크게 원두커피와 인스턴트커피 시장으로 나누어 지며 국내에서는
아직 인스턴트커피의 시장이 크지만 원두커피 시장의 성장세가 매우 크다.
Market Size: Domestic
한국은 세계 13위의 커피 소비국이지만 커피 시장의 약 90%는 인스턴트 커피가
차지하며 커피 프랜차이
is in the appendix section. Its aim is to find out what kind of factors matters to the people who are considering buying a car according to the theories of consumer behavior.
With the materials we collected, we will propose an overall suggestion to make the hybrid car market enjoy a favorable business climate. Not only the earth will welcome it but also our offspring will too.
Main discourse
them to Sri Lanka in the 19th century as tea and rubber plantation workers, and they remain concentrated in the "tea country" of south-central Sri Lanka. Other minorities include Muslims, Burghers, who are descendants of European colonists. The majority of Sri Lanka's Muslims practice Sunni Islam. Sizable minorities of both Sinhalese and Tamils are Christians, most of whom are Roman Catholic
(2) Performance overview
Hyundai E&C ‘s main performance related to sales is consist of plant & electrical works. Second major performance is building & housing. According to this, new orders follow similarly. Plant & Electrical and building & housing new orders account for about 70 % of whole new orders.
(3) ROA
ROA(Return on Assets) = NOPAT / Average assets
① Tuksu E&C
ROA = {