1.핵심 타겟은 주로 어디에 있나?
=> Advertising
2.어떻게 그들에게 접근할 것인가?
1.홈페이지안에 핵심타겟에게
유용한 정보가 있는가?
=> HP Renewal
2.행동을 유발하는 Benefit이
있는가?
=> Promotion
Main Design
디자인 요소의 일관성이나 디자인 스타일
가이드에 의한 화면 어플리케이션이 미
line advertisement is now quickly expanding its presence on the Web. However, whether the on-line PPL ad is effective and how the approach should be differentiated from the off-line ad is not yet agreed upon by the professionals. Therefore, we will first look at the effectiveness of the traditional off-line PPL ad and then the PPL in the cyberspace which lately has become the arena of competiti
INTRODUCTION
Nowadays, and more than ever with this financial crisis that does not seem to end and create more and more losses every day, it is very crucial for companies to settle a long term strategy but also a back-up strategy to face problems such as the ones they could face during those times. A company has to have a strategy in order to be able to focus on the main points of the compan
main page is Naver. Although Naver’s main page is familiar with users, Nate must change their habit. Surely, this is very hard and effortful stage. But Nate give the benefit which 10s and 20s really want, targets have motivation using nate for first page. The example of promotion is gift event. Nate give gift-con which can buy variety item at popular off-line store or BGM coupon in cyworld who
line game will be limited, but the range of bill will be expanded to mobile game in two years.
Thus, the optimal condition for using Xperia PLAY can be restricted by Game Shut Down System. And since the core value of product is playing games and the main consumers of game market are teenagers, Xperia PLAY's competitive advantages could be less competitive than other products in smart phone ma