of men´s toiletries.
③They have many product line.
- many product line like whitening care, oil skin & trouble skin care, moisturizing care, anti-aging care, etc. help customers can choice the toiletries suitable for their skin.
④They have more recognition than other brand.
- more brand recognition than clarinsmen, clinique, labseries, zirh, etc.
⑤Price is about 30,000~50,000 won
male customers aged between 20 and 33 (the second and third segments) living in Apgujung-dong.
2) Targeting strategy: a combination of differentiated marketing and mass-customized marketing through providing different marketing strategies to different age group and customized services for each customer.
3. Positioning
1) Positioning statement: “T.A.C is more convenient than other skin ca
face-shop" and "Skin-food"
entered the market.
In past MISSHA was the best company and it had the largest market share in the market, but recently The face-shop has got the largest market share.
To make MISSHA the best brand in the low-price cosmetic market, we are going to analyze the company, competitors, market and products and so on. And then we are going to devise new marketing str