hair at lower cost than others do. Nowadays, people can realize that hair cut price has increased among most beauty salons. It would be more economic if people cut their hair in Blueclub. Second, there are many Blueclubs. It means that people tend to cut their hair in Blueclub because of convenience of movement. Although
Blueclub is cheaper than other shops and has many shops, there are
Introduction
"..... since I arrived in Washington. This city, unlike any other place I've lived, is a haven for the metrosexual. A metrosexual, in case you didn't catch any of several newspaper articles about this developing phenomenon (or the recent "South Park" episode on Comedy Central), is a straight man who styles his hair using three different products (and actually calls them "products"
★ Oval-shaped face
Only slightly narrower at the jaw line than
at the temples, with a gently rounded hairline.
★ Round face
Full-looking face with a round chin and hairline.
Widest point is at the cheeks and ears.
★ Square face
A strong, square jaw line and usually an
equally square hairline.
★ Heart-shaped face
Face is wide at the temples and hairline,
narrowing to
males who explicitly and continuously care about their appearance. For men in their 40s and 50s, there is also a new word ‘NOMU-jok’, to refer to the people who want to look good and ‘No More Uncle”.
III. S.T.P Strategy
1. Segmentation
We divided the possible customers according to their profession, age, and financial status. (table 1 of the appendix)
2. Targeting
1) The ta
계란형
ㆍ어떤 스타일도 소화해 낼 수 있는 얼굴형이다.
ㆍ부피감이 있는 볼륨 펌과 숱을 치지 않는 무거운 느낌의 앞머리를 권장한다.
ㆍ같은 계란형이라도 이목구비의 차이와 턱이 가늘다거나 이마를 드러내고 있다든지 각각 다소 특징이 있으므로 그것을 살려서 모발의 길이와 디자인을 생각하