males who explicitly and continuously care about their appearance. For men in their 40s and 50s, there is also a new word ‘NOMU-jok’, to refer to the people who want to look good and ‘No More Uncle”.
III. S.T.P Strategy
1. Segmentation
We divided the possible customers according to their profession, age, and financial status. (table 1 of the appendix)
2. Targeting
1) The ta
male or female) and age from the teens to the twenties, and from the forties to the fifties.
b. Targeting
For targeting, SPAO decides to target very broadly (undifferentiated marketing) that it target All Generation without any restrictions in age. This is why SPAO has chosen Korean idol groups Girls Generation and Super Junior to target the customers in the teens and the twenties, and Korean
Stomach & Colorectal
High stomach cancer ratio in Korea for both genders
Low colorectal cancer ratio in France
Stomach - Cancer
Decreased in US, Europe
Stable in Korea
High consumption of preserved salt food & salt
Stomach - Diet
Amount of sauce equivalent to 1g of salt
Korean dishes tastes less salty, but contains more salt
Amount of natrium in Korean dishes
I. Introduction
People say that the happiness of eating delicious food has the biggest portion in happiness of one’s life. Though there are tons of delicious foods around the world, the chocolate has made thousands of people feel happy. However the reason making chocolate lovers take off their hands from chocolate is its calorie. Especially young-women chocolate lovers having interests in the