corporations.
2.2.4 MARKETING AND SALES
Building ‘Brand’
Brand consulting company called Interbrand which evaluated Nokia’s brand value as 8th in the world in 2010. In fact, it had been ranked in top 5 for past several years, but fell this year.
Nokia established absolute brand image in the global mobile phone market because it built up consistent image. It conquers the market thr
Corporation has Customer Support business Group (CSBG) dedicated to optimizing installed equipment performance and operational efficiency.
In 1997, the new management team at Lam Research introduced a clear vision and strategy to gain market share, improve financial performance, and build a values-driven workforce. By dedicating the Company to its fundamental competencies and articulating a new
for marketing development
Siemens composes of portfolio focusing on environment such as Reproductive energy wind power generation and solar heat power generation. Also, environment-friendly technologies- water treatment tech and air pollution control tech- apply to all business. Besides, Siemens considers efficiency of energy technology. It evolves complex fire power plant, driving system for i
for the elderly, thanks in part to its $605-million purchase of the Forum Group in early 1996.
Another significant division of Marriott is Marriott Vacation Club International, which sells partial ownership in resort condominiums. Its subsidiary, Marriott Golf, manages golf facilities. Marriott also operates 30 conference centers for universities and corporations throughout the United States.
corporate logistics costs will account for 6 percent of sales to build low-cost, high efficiency national logistics systems, and to enhance the global competitiveness of key national industries. The government is striving to develop South Korea's logistics system into the world's best so as to enhance the country's competitiveness while effectively supporting corporate activities.
Ⅲ. AIR TR