of mechanism determining price before shipment.
Cabbage price in Korea shows huge variation due to these characteristics every year. Prices of cabbage has collapsed just after a year experienced price soaring. Due to this phenomenon, many cabbage farms have suffered and consumers are also in trouble. Because cabbage is one of the most important foods in Korea, the huge variation of the price i
3. Columns 4 to 7 indicate, for each item, the purchase unit which is the size of the shipping container (ground beef comes in 10-pound bag), number of purchase units (there are six 10-pound bags in a purchase unit of ground beef), cost per unit (a 10-pound bag of ground beef costs $28.50-or $2.85 per pound), and total cost of the item (six 10-pound bags of ground beef at $28.50 equals $171).
Ⅰ. Definition of some terms which will be used and concepts of marketing
1. What is the marketing?
-Many people regard the marketing as sales or advertisement. This is not wrong, but it is a little bit insufficient to understand the marketing wholly. In the marketing, ‘market’ means customers or consumers who buy some products in the market. It is the first step for comprehending the m
of Edison General Electric Company and Thomson-Houston Electric Company in 1892.
CEO and Chairman of the board: Jeffrey Immelt (2001~)
ii. Businesses: Energy, Technology Infrastructure, Capital Finance and Consumer & Industrial
iii. Core Values
1. Integrity
“I believe that our reputation for integrity and honorable dealings is our most important asset. GE believes that strong integrity is
of the U.S.
1960 : Marketing is firm’s activity which makes products and services flow from producer to consumer.
1985 : Marketing is the process of performing price setting, promotion, and an idea for having trades which can satisfy objects of individual and organization.
*Institution of the Korea
Marketing is the process of defining market and managing for creating