THE CONCEPT OF MANUFACTURING STRATEGY
제조전략의 개념
전략이라는 단어는 지난 몇 년간 너무나 광범위하게 사용되어서 실제 경영활동에 적용할 때 그 단어만의 고유함이나 본래의 뜻을 많이 잃었다. 하지만, 경영환경에 있어서 전략이라는 용어를 사용할 때는 기본적인 몇 가지 특징들이 내재되어 있다. 그
1) Manufacturing
- Heels are not fixed shoes so shoes are low durability
2) Maketing
- Healer is medical treatment so people think Healer is expensive
3) Selling product
- Some people think shoes and heel separate is not beautiful
- Some people think Healer is not necessary. Because they are heels not uncomfortable
H. Competition &Defence Strategy
1) Competition
- Sneakers company (Sne
2. Strategy
Optimize route and distribution center
1st: Head office
-->Consumer Hub Expansion of Straight shipment
2nd: Integrated management by building virtual hub from customer inventory to the headquarter
Optimize route and distribution center
Manufacturing point before logistics transportation route/ analyzing infra
Comparing the operating point
Brief Intro : Intel
The leader in the semiconductor industry is unquestionably Intel. Following Intel’s lead are AMD, Cyrix, Digital, Motorola, etc. in CPU manufacturing. Intel has abandoned memory division back in 1985 as the Japanese firms became more competitive and gained chunk of the world market share. From then on Intel has concentrated on developing microprocessors along with other p
Manufacturing Effectiveness, 4) Marketing Strategy-Related Indexes.
Main three index
Structure of describing is as follows.
1. Tendency
2. Marketing Year – Ours – (Main Competitor: Blazer’s) – Win or Lose
3. Reason
1) ROIC
1. Tendency : Fluctuating, but usually high
2. 2014’ – 0.4341 – (0.3320) – WIN
2015’ – 0.2181 – (0.2663