to closely look at what celebrities carry rather than how their pants look like at red carpet. With the rich distribution channel, consumer perception on luxury handbags has been changed. As handbags are now viewed as fashion statements, female consumers are willingtopay big dollars to get the latest ones. The growth of the luxury market is spurred by consumers wanting authentic feelings stemmi
to find other ways of differentiation. Since USGA was not so restrictive on other things such as shafts and grips, companies started to develop shafts with various launch characteristics. Interchangeable shafts enabled the variation. Also, golfers—especially core golfers—are willingtopay more to extend their driving distance and to improve their own scores. They prefer not only well
3. Expanding Investment on Endorsement with Tour Professionals
Because it became difficult to diversify products due to regulations, golf equipment manufacturers relied more on endorsements of famous touring professionals. As the number of people interested in recreational golf boosted after Tiger Woods’s appearance in 1995, the number of people exposed to golf broadcasting or golf magazines
to Japan.
(미국 무역 대표는 일본에 대해 무역 제재를 발표했다.)
(7) deficit : 적자
Our trade deficit went up last quarter.
(우리의 무역 적자가 지난 분기에 올라갔다.)
(8) margin : 수익, 이윤
He made a fair margin of profit.
(그는 상당한 이익을 남겼다.)
(9) commitment : 책임. 약속
You should keep the marriage commitment.
to tell him that the car needed some repairs and that they had taken longer than had been expected. I drove up to the place where we had planned to meet and saw Dad Waiting patiently on the corner. I apologized for being late and told him that I`d come as quickly as I could, but the car had needed some major repairs. I`ll never forget the look he gave me.
내가 영화를 보고 있었더라는