Ruth is a 39year-old woman who is meticulous and depressed, keep fidgeting with her clothes, avoiding eye contact and speaking rapidly
She has graduated college in elementary education and lived with husband and her children
Ruth의 나이와 현재 상태가 living stuation 설명 -> 루쓰가 학생, 엄마, 부모의 역할을 하고 있음을 예측할 수 있다.
These are what sh
Ⅰ. 클라이언트 선정
ⅰ. 클라이언트 정보 - 클라이언트 최○○(17)
17세 여고생인 클라이언트는 표준에 비해 비만인 체중을 가지고 있다. 그녀는 학교생활과 공부에 흥미가 없으며, 성격도 매우 소극적이다. 그녀의 부모는 학력이 높고 사회적 지위가 높은 편이며, 경제적인 능력도 좋은 편이지
Abstract
Application of consumer behaviour in hospitality industry in particular has reshaped the customer decision process of service delivery. Especially the consumer decision model provides large opportunities to deliver individualized customer care and information to global target market.
Analyzing the research of consumer behaviour, the target can be used as a competitive market place a
There is a consumer decision-making process, as you can see.
The consumer decision-Making Process consists of 5 steps like this picture.
For example, 은주 want her phone to change smart phone. This step is a problem recognition.
So, 은주 collect information by searching Internet, listening to advices of her friends who are using them, watching advertisement, or visiting a store, or some
3-1. Change in the view of consumer decision making process
The assumption on the culture marketing is that consumers do not show only rational thinking process to consider the purchase. That is, the emergence of culture is based on the change in the view of consumer decision making process.
The traditional view of the consumer’s decision-making process is divided according to whether con