government )
A one-time customer ( ex : Personal customer )
Targeting Looking for a cheap product to the consumer.
Computer knowledge of the consumers.
On-line consumers.
Positioning Minimize the distribution process Low-price realization.
Customer’s needs Build To Order
large enterprise corporation Salesman.
market share in Korea, toppling with a mere 3.0% market share as of 2009.
We would like to develop marketing strategies that address unique features of the Korean internet market in order to improve Google’s performance in Korea. In order to do so, we will analyze situational factors of Korean internet market, clarify Google Korea’s SWOT and re-define a broader group of target consumers. Fi
Marketing & Sales:
They did not use indirect sales like retailing, but instead they used direct sales method in order to obtain instant market information such as customer’s needs and also to gain competitiveness in dominance and authorities.
⑤ Service
Marketing and Sales
STP
The French perfume market was mainly composed of highly priced perfume such as Dior and Chanel. There was no
3. Using Need for Uniqueness
As stated above, Veloster has very special design, and it belongs to whole new car-segment, PUV. As a marketer, we need to use this aspect in order to get target market’s interest toward the product. We can have them feel uniqueness by getting this car since the car has whole new concept. Using slogan like “If you buy a Veloster, you’ll be a fashionable and s
market, which attracts attention worldwide. 3D LED TV market is characterized by high degree of uncertainty and therefore companies use a variety of marketing strategies. Nonetheless, many governments and market regulators unprecendentedly exhibit a cooperative attitude toward 3D LED TV manufacturers. This phenomenon gives point to further research of macro environments in order to take marketing