marketing areas to improve brand competiveness. Of the numerous subsidiaries, retailers, which include Lotte Department Store, take up about 40% of Lotte Group’s total sales. In the retailer division, there are Lotte Shopping and Lotte Home Shopping, and Lotte Department and Lotte Cinema belong to Lotte Shopping Corporation.
Lotte Department Store was ranked Number 1 for 4 consecutive years in
of 2011 world tourist industry was 7% higher than previous year. Especially, in case of korea, korea is expected that they record the biggest number offoreigner tourist in 2012. That is good chance to air line business. However, there are many threaten too. Especially low cost air lines and foreign capital air lines come into market, so there are many of competitor. Therefore, we want to choose
of People’s Republic of China, but economically, it has enjoyed independent economic system from China with the system ofmarket-based capitalist economy. That’s why business men in Hong Kong are playing the role as network chains of Chinese economic regions without any economic restriction from the government. In addition, considering the fact the Foreign Direct Investments (FDIs) are the es
with a focus on the company's flagship brand AMOREPACIFIC, which is a modern distillation oforiental beauty. AMOREPACIFIC, on the cornerstone of its success in NewYork and Seoul, is solidifying its position as a genuine prestige as well as communication the unique world of its brand to new foreignmarkets.
Part 2 ForeignMarket : ITALY
Italy Analysis
Selection Factors
oriented. Instead of looking solely for low prices, they place strong emphasis on product quality, functions and branding. Branded products, having an up- market image in terms of style, product quality and safety, have become priority choices for consumers.
4. Market players
4-1. Foreign players
Multinational enterprise cashing in and dominating premium market
The lucrative cosmetics mar