Ⅰ.INTRODUCTION
ⅰ.About whole foods market
Whole Foods Market is a foods supermarket chain based in Austin, Texas which emphasizes "natural" and organic products. It is classified as grocery store and health food store. Founded in 1980 as one small store in Austin, Texas, Whole Foods Market is now the world's leading retailer of natural and organic foods. The company operates 302 store
-Foods supermarket chain
-Based in Austin, Texas
-“Natural” and Organic products
-Grocery store and health food store
-Operates 302 stores.
중략
Strengths
-Attempts to make grocery shopping an exotic experience
-Fast inventory turnover rate
-Large selection of privately labeled products.
-Merchandise is priced a bit lower than Whole Foods’
Weakness
-Limited store si
Variables
Lewis 1984 Quality of Service, Overall feeling, security, improved service, price and quality of F&B, atmosphere, comfort, image, quality of beverages, Rooms, health equipments, reputation, quietness, room properties, reservation and front service
Knutson 1988 Sanitation of rooms, comfort, convenient location, security and safety, quick and gracious service, politeness, room rate, rec
Question
Is there any certain relationship between financial market and real market?
Variables
Real Market
GoldGold PriceMonthly yield rate
Crude OilMonthly yield rate
Financial Market
S&P 500
Monthly close price
Monthly yield rate
T-billMonthly yield rate
1. Introduction
1.1. Background
American Wal-Mart is the number one retailer in the world. Yet, in the Korean market, its performance is not very good. In a recent performance survey, it ranked at fifth outstripped by number one Korean E-Mart in almost every aspect. What made this possible? Is it just the outcome of cultural misunderstanding, or the outcome of different marketing strategies of