1. CEO
Hi My name is LEE HAN HO. I`m in charge of CEO in our company.
I`m gonna talk about what is a flea market.
Flea market is new concept of market. We planned our business for improvement of region`s image and revitalization. Our business is quite different with other common market. It is made by participation of people. So it is a very important role to create cultural image and impr
MARKET"
-1963 the Bacchus-D started total marketing as a massive
production, massive advertisement, and massive sale.
-1991 the Bacchus-F by a differentiated strategy, focused on
making brand advertising.
1-2. History of The Bacchus's marketing campaign
As follows: three times of the Bacchus ads can be identified.
a. 60s-1976
'youth and vitality'
1964 Bacchu
vitalization and expand the sports base. Also, including figure queen Kim Yuna, the national soccer team that include Park JiSung, Ki SungYong, Lee ChungYoung and so on, national basketball team, national baseball team, they are sponsoring the sports player and team that represent our nation.
Nike sports, no less than product, is known for their defiant and innovative marketing activity. In 2006
E-Marketing activities summary
iVillage makes most profits by selling banners, text-links and sponsorships from other business. This business is known as the "volume-based" model because volume is a vital factor to attracting advertising clients. However, more and more websites are competing for the advertising business; advertisers are unwilling to post ads on pages that are full of other ads.
market which is centralized by America, so they often neglect Asian cultures.
(2) Economic
The scale of the entire music industry decreases which leads to increasing online sales.
(3) Technological
In online, P2P (peer to peer or person to person) is becoming more and more vitalized, also vitalizing digital music.
JYP's music reflects contemporary characteristics of popular mus