Market Trend
참이슬
20.1도
1998.10.19
매달 평균 1억4천만 병 판매
대나무숯으로 3번 여과하여 잡미와 불순
물을 제거한 술
처음처럼
20도
2006.2.7
출시 20일 만에 1천만 병 돌파
(참이슬에 비해 각각 22일, 41일 단축)
국내 최초 100% 알카리 환원수로 만든
소주
care
-Busienss men who often attend drinking parties or women who dislike alcohol
-Business beginners who find it difficult to break atomosphere by leaving the drinking tables.
-People who would like to take care of colleagues and friends in parties or gatherings.
2. COMPETITION
1. Background of market establishment (domestic)80% of alcohol consumers drink alcohol 2~3 times a week
1 The definition of “Cause Marketing”
Domino Pizza
This menu is designed for helping children patient.
Whenever a customer buys this menu, 1,000 won is contributed.
Money accumulated in this way is contributed to Soul National University Hospital.
(중략)
The Effect of “Cause Marketing”
- Improved brand image
Fair Trade?
Fair trade is a trading partnership th
Before Appearance of Currency
- Barter starts
- Bartering could not fully satisfy their needs and wants
- Foreign trade starts and Local market appears
↓ Similar characteristics
- No competition between goods
IssueDefinition
Mobile Marketing을 통해 미국 시장의 Target과 어떻게 효과적으로 Communication을 할 것인가
Target의 needs에 맞는
mobile marketing 전략
미국 현지 상황에 맞는
mobile contents 개발
Target이
주로 사용하는
communication
channel과
mobile의
효과적인 연계
Mobile Marketing의 개념
Mobil