▶ Experiential Marketing
- 체험 마케팅은 제품의 특성이나 이점을 전달할 뿐만 아니라 제품을 독특하고 흥미로운
체험과 연결함으로써 제품 판매를 촉진 함.
- 5가지 체험 유형 : 감각, 감성, 인지, 행동, 관계
- 기업의 바람직한 고객체험을 전달하고 정보기술, 브랜드, 이를 위한 통합 마케팅 커뮤니
E-Marketing activities summary
iVillage makes most profits by selling banners, text-links and sponsorships from other business. This business is known as the "volume-based" model because volume is a vital factor to attracting advertising clients. However, more and more websites are competing for the advertising business; advertisers are unwilling to post ads on pages that are full of other ads.
market such as Indonesia and China ahead of other competitors so it could get low price mobile phone market.
Actively Using Outsourcing
Nokia could acquire distribution channel between product and customers with relatively low cost by outsourcing. Since distribution channel is not directly related to product quality, Nokia could gain competitiveness by outsourcing or having alliances with loc
Marketing examples & culture sponso rships of ING corporation
① ING chooses to promote its sponsoring policy at culture field. Our sponsoring programme vary from partnerships with large cultural institutions to events, and from cultural investments to supporting activity of culture art
② ING financial.co will lead save for trees.
"ING Goes Green" We have also drawn up secto
Why LEXUS ? (1)
국내 진출 수입차 브랜드 중 가장 빠른 속도로 성장
기존 국내 고급차 고객이 렉서스로 이동
기존 브랜드 이미지를 획기적으로 개선한
자동차 독립브랜드의 가장 성공적 사례로서
국내 자동차 업계에 시사점 제공
VIP 마케팅을 활용한 성공적 자동차 마케팅사례
Why LEXUS